Berberine: The "Natural Metformin" With a Supplement Problem

...over half of tested products contain less than 40% of labeled berberine

Adaptogen Drinks and Where to Not Find Them

Dear adaptogen drinks, I've got trust issues. After looking into top-selling adaptogen beverages on Amazon, I'm spilling the (herbal) tea on this exploding trend.

These Pills Have Guts (Or So They Claim)

The science behind organ meats is solid. The science behind organ supplements? Well... Here's what companies don't tell you.

Dye Free Candy: Deep Dive Into Food Colors

Studies link common candy colorings to DNA damage and behavioral changes. That’s why consumers are switching to dye-free candy options. But are those really a healthier alternative or just clever marketing?

Your Liquid Collagen's Identity Problem

When a $4.78/oz collagen brand can't explain their ingredients but loves telling tales about their founder, something's wrong. Here’s what I found about liquid collagen.

Algae Oil: The Slippery Truth About New Cooking Oil Trend

From chemical plants to your kitchen: this report shows an awkward truth behind the scenes of the trendy algae cooking oil business.

Sea Moss Gel's Billion-Dollar Deception

Fake reviews, outrageous marketing claims, questionable ingredients, and potential health risks: this report shows some pretty alarming practices in the sea of sea moss gel.

Moringa Capsules: Ancient Herb With Sketchy Marketing

Deep dive into the booming moringa supplement market: 20,000 bottles sold monthly, zero employees found (+ real benefits and side effects of moringa capsules)

Pumpkin Seed Oil: Half Are Fake, But Real Ones Work

From hair loss to heart health: discover what science proves about pumpkin seed oil benefits and how to avoid the 48% of fakes.

Turmeric Coffee: Is It Really As Good As It May Seem?

Deep dive into the turmeric coffee trend, product’s actual benefits, and the science behind the golden spice craze.

Your Clove Tea Won't Save You (But Drink It Anyway)

Clove tea sales and searches are booming, but is there a good reason for it?

Shilajit Gummies: The $384M Supplement Gold Rush

Why are Shilajit gummies flooding Amazon with 20K+ monthly sales, despite quality concerns?

NAD Supplements: The $873M Anti-Aging Craze

From Harvard scandals to market domination.

Ashwagandha Gummies: Sweet Stress Relief or Overhyped?

Dive into market trends, benefits, and red flags in this report.

Chagaccino: Fungal Coffee with Billion Dollar Potential

+ health benefits, and opportunities for entrepreneurs.

Allulose: Sweet Profits in a Health-Conscious World

Learn about trend's growth and how you can take advantage of it.

Okara Flour: Turning Trash into Sustainable Food Source

Learn how to capitalize on this trend in my latest report.

Spermidine Supplements: Longevity in a Bottle or a Fraud?

Fermented Vitamins: The Gut-Friendly Game-Changer?

Are Electrolyte Gummies the Next Big Thing in Food?